IOC weist ausdrücklich auf Notwendigkeit zur Wahrung der TV- und Vermarktungsrechte hin
Wenige Tage nach den Richtlinien für NOKs, Aktive, Betreuer, Trainer und Offizielle sind heute (26.02.2004) die IOC-Internet-Guidelines für Schreibende Presse und andere Non-Rights Holding Media im NOK eingetroffen.
Das IOC zeigt darin Verständnis für die Notwendigkeit der Integration der olympischen Berichterstattung in die Internet-Auftritte der Verlage, gibt darüber hinaus aber unmissverständlich zur Kenntnis, dass es keine Beeinträchtigung bestehender Rechte und Vermarktungs-Lizenzen z.B. durch Wiedergabe bewegter Bilder oder "play-by-play audio coverage" in Kauf nehmen wird.
Das IOC hat die NOKs um Verteilung der Internet-Richtlinien an alle akkreditierten Journalisten gebeten.
Wir fügen die entsprechende Datei daher mit der freundlichen Bitte um Beachtung an.
© Copyright IOC 2004 - All rights reserved.
Guidelines for the
Written Press and other Non-Rights Holding Media
Games of the XXVIII Olympiad, Athens 2004
(These guidelines apply only to the Games of the XXVIII Olympiad in Athens 2004. The IOC reserves its right to change the present guidelines without prior notification. The English version of these guidelines shall prevail).
The Internet is an important medium for the communication and promotion of sport and the Olympic Movement. The IOC embraces this medium as a platform for disseminating coverage of the Olympic Games.
The IOC understands that media organisations have integrated this medium in their business and will be feeding their own websites with Olympic-themed content to target the online audience and better serve fans during the upcoming Games of the XXVIII Olympiad, Athens 2004. However, the IOC has an obligation to ensure that any use of the Internet to cover the Olympic Games is in accordance with the Olympic Charter and in the best interests of the Olympic Movement as a whole. Furthermore, the dissemination of moving images, including over the Internet, is covered by the IOC’s intellectual property rights, whose commercialisation to the licensed rights-holders of the Games of the XXVIII Olympiad, Athens 2004 provides the funding necessary to stage the Games and train athletes.
Consequently, the IOC will not allow any use of the Internet that would infringe the IOC’s intellectual property rights. In particular, persons without the appropriate licence will not be permitted to disseminate moving images or play-by-play audio coverage of any Olympic events at the Games of the XXVIII Olympiad, Athens 2004.
The set of guidelines below has been designed to illustrate how press and other non-rights holders can use the Internet while respecting the IOC’s rights. These guidelines will apply to all non-rights holding media for the Games of the XXVIII Olympiad, Athens 2004.
Nothing within these guidelines is intended to restrict media organisations in any way from using their own websites to disseminate written coverage, for example to post articles such as those that would appear in a newspaper. Media organisations may not, however, create stand-alone Olympic-themed websites to host this or any coverage. You may not include the word Olympic or Olympics (or any foreign equivalents thereof) in your Domain Name, e.g., www.mediaorganisationolympics.com.
Likewise, media organisations may feature still pictures on their web sites, provided such pictures are not reproduced in a sequential manner, i.e. that there is no more than one (1) new image every three (3) seconds.
No video / no audio
The dissemination of moving images for the Games of the XXVIII Olympiad, Athens 2004, including over the Internet, is covered by the IOC's intellectual property rights. Non-right holders may thus not disseminate video images or play-by-play audio coverage of the Games of the XXVIII Olympiad, Athens 2004 over the Internet. This includes, but is not limited to, web cams or sequences of still photographs. Specifically, this means that no sound or moving images of any Olympic events, including sporting action, interviews with athletes in the mixed zones and press conference rooms, Opening, Closing and medal ceremonies or other activities, such as chat sessions which occur within accredited zones (competition sites and practice venues, Olympic Village, Main Press Centre, etc.) may be disseminated, whether on a live or delayed basis.
Use of Olympic Results Content - Notices
All use of Olympic Results Content provided by the IOC must prominently carry a copyright tag line (“© 2004 IOC”) placed under every results table or list and a text credit (“Official Results powered by Atos Origin. Timing and results management by SWATCH”) to Atos Origin and SWATCH for all Olympic results.
Accredited press organisations and accredited non-rights holders may use the Olympic marks and symbol.. But under no circumstances can media organisations associate these marks and symbols with themselves or with any third party or third party's products or services.
To complement coverage, the IOC encourages accredited press organiszations and non-rights holding broadcasters to “link” their website to the official website of the Games of the XXVIII Olympiad, Athens 2004 (www.athens2004.com), the IOC (www.olympic.org) and their respective National Olympic Committee's website2.
The IOC will continue to monitor Olympic on-line content to ensure that the integrity of broadcaster and sponsor rights is maintained. The IOC asks that written press and other non-rights holding media discovering unauthorised content please contact IOC Internet Manager Mr Stéphane Kanah immediately, at email@example.com
Infringements of these guidelines may lead to withdrawal of accreditation. The IOC reserves its right to take other measures with respect to infringements of these guidelines, including taking legal action for monetary damages, and imposing other sanctions.
2 Go to www.olympic.org/noc for the list of all NOCs and their web site addresses.